Welcoming Carl Lenox to Strengthen UK and EU Retail Partnerships

We’re pleased to welcome Carl Lenox to the Something Different Wholesale team as our new National Accounts Sales Manager, strengthening our support for key retail partners across the UK and Europe.

As we continue to grow our wholesale presence across both the UK and EU, Carl’s appointment reinforces our commitment to providing dedicated account management, simple duty-paid ordering and reliable supply to retailers throughout Europe.

Carl joins us from IEP, bringing extensive experience in the gift, homeware and wholesale retail sector, with a strong track record of managing national and strategic accounts. His appointment supports our continued growth as a leading wholesale supplier of exclusively designed giftware, home décor and lifestyle products to retailers across Europe and beyond.

Supporting Retailers Across the UK and EU

In his role, Carl will focus on:

• Developing long-term partnerships with national and key retail accounts
• Supporting retailers with range planning, product selection and commercial growth
• Helping customers maximise opportunities across our 4,000+ wholesale product lines 
• Supporting both UK and EU retailers with straightforward, commercially sound ordering solutions

“I’m excited to join Something Different Wholesale at such a key point in its growth. The strength of the product ranges, combined with the company’s customer-focused approach and simple ordering models, makes this a great opportunity to support retailers and build long-term partnerships.”
– Carl Lenox, National Accounts Sales Manager

To support our growing EU retail partnerships, we operate a Delivered Duty Paid (DDP) wholesale model designed to remove the complexity of international trade.

We act as the importer of record and clear goods through our Netherlands operation, allowing us to deliver all EU orders on a Delivered Duty Paid basis. This means:

• No customs paperwork for retailers
• No unexpected duties or clearance fees
• Clear, transparent pricing
• Fast, trackable delivery across the EU

This ensures EU retailers can order with confidence, plan margins accurately and focus on selling, not administration.

As we continue expanding our wholesale partnerships across both the UK and Europe, we remain focused on making trade simple, transparent and commercially successful for our retail customers. Carl’s appointment reflects our long-term commitment to supporting national and European accounts with reliable supply, dedicated account management and clear ordering models.

If you’re a national or key retail account looking to explore new opportunities with Something Different Wholesale, Carl would be happy to discuss how we can support your business.

 📞 +44 07496 834164
📧 carl.lenox@somethingdifferentwholesale.co.uk