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Social media can be an incredible way to reach new customers, expand brand awareness, and continue to grow your business. If you aren’t yet using social media as a marketing tool for your business, find out why you’re missing out.
Social media has become a vital part of marketing in just about every industry. In fact, in 2017, it was found that a staggering 90% of U.S. businesses were making use of social media as part of their marketing strategy. If you use social media in your personal life, you’ll probably already be familiar with business profiles popping up on your feed.
Pretty Much Everyone Uses It
First of all, social media is an excellent place to market your products because it’s so widely used. When we say people are always on social media, we mean it — in 2019, a study found that over 3.5 billion people actively use social media around the world. On average, people were found to spend 3 hours a day on social networks. It’s clear that social media is deeply integrated into our daily lives. It only makes sense to use these platforms as a place for product marketing.
Build Customer Relationships and Trust
Social media is a wonderful way to build lasting relationships with your customers, along with a sense of trust. When customers can interact with a business on social media, they immediately feel that their relationship with the business is more personal, and therefore, more important to maintain. Good customer relationships can actually lead to more sales. This is because customers will develop a sense of brand loyalty — they’ll not only make one purchase, but they’ll be eager to integrate your brand into their lives, leading to recurring purchases.
Reach Customers — Even When They Aren’t Actively “Shopping”
People primarily use social media to find entertaining content or to connect with personal friends. When they choose to follow a brand, or when a brand’s advert pops up in their feed, they are rarely actively thinking about shopping. Nevertheless, your brand has the opportunity to reach them in their ‘downtime’.
Become a Memorable Brand
Ever noticed how the same company seems to appear on your various social media feeds over and over again? Social media algorithms ( a way of sorting posts in a users' feed based on relevancy instead of publish time. Social networks prioritize which content a user sees in their feed first by the likelihood that they'll actually want to see it ) ensure that everyone’s feed is filled with recurring ads that will entice them as individual customers. Because the ads appear over and over again, the brand becomes familiar. Let’s say you run a small pyjama business. When someone begins to search for pyjamas, social media platforms will begin to show pyjama ads on this person’s feed. This means that when the potential customer finally decides to take the plunge and buy that new pair of pyjamas, their first thought will be of your luxury pyjama store that has been gracing their feed for months. Posting regularly will also keep you “top of mind,” which can lead to your brand being chosen over others.
Easily Publicise Sales and Promotions
If you need to reach your customer base, social media channels are an excellent way to quickly publish updates, new products, and offers. While many businesses assume that email marketing is the best way to reach customers, consider this — you’ll probably be able to pick up a much wider following on social media. Few people like to give away their email addresses these days, while clicking the follow button is a seemingly low commitment action. By using social media as a promotion tool, you can essentially add a much larger group to your mailing list — without ever receiving their addresses!
Let Yourself Go Viral
Social media is a place where posts can spiral into viral territory. If you’re lucky enough to gain traction with a few of your posts, you may have customers sharing your content on their personal feeds — this is essentially free advertising that is likely to reach your desired demographic.
Just about every business can use social media to their advantage. With billions of people around the world using social media daily, it’s really a no-brainer to use it as a marketing tool! Some of the most popular social media platforms to consider are; Facebook, Instagram, Twitter and Pinterest, especially for the retail sectors.