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A Guide to Using Twitter For Business

Published date: 27/07/2020 12:29

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Get started using Twitter to promote your business with our handy tips...

Wondering how Twitter can help you as a business? It turns out, the platform is an excellent marketing tool. Use this guide to start converting clients using the free social media platform today.

Twitter is a fantastic social platform, especially for connecting with potential customers and announcing promotions. Unlike Instagram and Facebook, Twitter isn’t an image or video-heavy platform, so using it for marketing purposes can be a little tricky at first. This guide will tell you exactly what you need to do to start making the most out of your Twitter page as a business.

1. Choose a Good Handle

First thing’s first, be sure to select a good Twitter username. For example, our Twitter username is @sdwholesaleltd, a clear, easy to remember name that makes it easy to find us on Twitter. This will be other users’ first impression of your brand. If your business’ name is not available, try to avoid using numbers or irrelevant words. The more professional your handle, the more respect you’ll gain from potential customers.

2. Pick a Professional Profile Image

Your profile picture is another crucial aspect of your profile. Use it as an opportunity to show users what your brand is all about. Whether you choose your logo or a professional image of your best product, make sure the image grabs attention and looks the part of a reliable business profile image.

3. Use Your Bio to Introduce Customers to Your Brand Voice

Twitter is a social platform that is all about language and written content. Your bio is your chance to introduce potential customers to your brand. Make sure you have decided on a brand voice. This is your personality and tone as a brand. The bio should showcase this brand voice in order to intrigue and draw in readers.

4. Find Out the Best Time to Tweet

Depending on your target demographic, there will be a different optimal posting time. For instance, if the majority of your customers are teenagers, prime posting time may be after school finishes. Or, if you are targeting stay at home parents, the best time to post might be just after the school run. Start to notice which posts receive the most attention immediately after posting — this will be a good indicator of the best posting time.

5. Be Careful With Hashtags

Unlike Instagram where many hashtags will improve the visibility of your posts, this isn’t actually always the case on Twitter. For your ‘tweets’, it’s actually preferable to minimise your use of hashtags. The more hashtags you use, the more unprofessional your post can look (unless, of course, hashtags work well with your brand voice). Try to limit yourself to one or two hashtags per post, and try to use hashtags that are actively trending.

6. Do Use Images and Videos

Studies have shown that incorporating media in your posts can make them perform much better. It turns out, videos perform slightly better than images.

7. Engage with Customers Using Polls

Social media platforms like Twitter give you the opportunity to engage directly with your customers. This type of engagement can help customers to feel connected to your brand, creating a sense of loyalty. Using polls is a wonderful way to make customers feel that their opinions and suggestions are valued.

8. Learn About Using CTAs

CTAs, or call-to-actions, are phrases that encourage customers to take the next step in their purchasing process. Start using words like “find out,” “discover,” and “check out,” to make your posts convert readers into customers.

9. Integrate Your Twitter Profile with Other Socials

If you have an active Instagram or Facebook profile, integrate your platforms together. This will mean that each Instagram post is automatically posted on your Twitter feed. Integration can help users engage with you on other platforms. The more intertwined customers are with your brand, the better, so integrate your profiles to ensure you stay connected.

Final Thoughts

If you aren’t using Twitter for marketing purposes, it’s a great way to reach some new potential customers. According to a recent study, Twitter users actually spend more time engaging with promotional material on the platform. If you struggle to get people to notice your ads on other channels, Twitter might just be the answer you’re looking for!

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