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A Guide to Pinterest for Business

Published date: 27/07/2020 10:21


Learn how to expand your audience and grow your sales with this guide to using Pinterest for business.

If you are new to the Pinterest platform, you may not realise that it is actually an excellent tool for marketing. Whether you have a brand-new business, or you’ve been around for a few years, adding Pinterest to your list of business socials is an excellent way to expand your reach and visibility online.

Well it may not be the most popular of the social media platforms but Pinterest has a lot to offer and is actually a wonderful way to increase your business’ visibility online. The platform is designed to appeal to niche markets and draw people into your brand’s aesthetic. In this article, we will give you a beginners guide to using this platform as part of your social media marketing strategy.

Why use Pinterest for business marketing?

A recent study shows that 40% of Pinterest users have an annual income of over $100,000.  That’s a lot of potential big spenders in one place! The platform uses images and boards to allow users to create digital mood boards. By making your products visible on Pinterest, you will find a market of potential customers who are actively looking to spend money on your types of products.

The platform is especially beneficial for businesses that target female millennials. It was recently revealed that 66% of Pinterest users are females aged between 25 and 54. It has also been revealed that 93% of Pinterest users use the platform to plan their future purchases. Unlike Instagram, Facebook, and Twitter, Pinterest is literally designed for spenders.


So let’s get into some tips on getting started as a business on Pinterest!

1. Create a business profile

Head to Pinterest for business and select, “join as a business”. Fill out the details and in a few minutes you’ll be up and running with a business account.

2. Familiarise yourself with the algorithm

Spend some time familiarising yourself with the platform. Think of the search bar as a way of searching for images. When you enter a search term the algorithm treats it like a keyword and the platform will present you with what it thinks are the best results for that keyword. Pinterest has three separate feeds: home, explore, and following. On the home feed you will see pins personalised to your tastes and previous viewing, on the explore feed you will see the pins based on trending topics and popularity, and on the following feed you will see pins based on people and boards you follow.

3. Organise your pins in boards

Once you become familiar with the platform and how other businesses are using it, you can start making your own pins. Create boards to organise your pins. Depending on your business, you may wish to organise based on outfit ideas, recipe ideas, blog posts, and so on. Every pin should link back to your website, online store, or blog.

4. Optimise your pins and captions

Make sure you always use high-quality aesthetically pleasing images for your opinions, and optimise the company and captions using popular hashtags and keywords to improve your chances of being found on Pinterest.

5. Collect pins from other users

Engage with the Pinterest community by repinning pins from other businesses and personal users. This will help you to become more visible in your target audience’s community.

6. Make products on your website Pinterest friendly

If you have an online store, blog, or website, you can help increase how much your products are shared by making yasour posts and products “pinnable”. You can do this by adding the Pinterest “save” button to your website. This will help interest users to add your products to their personal boards to save for later.

7. Use the promoted pins feature to create ads on Pinterest

Promote your brand by creating Pinterest ads. Simply head to the Pinterest ad manager and start creating. These ads will appear in relevant feeds.

8. Streamline your aesthetic

Because the majority of Pinterest users are young women, it’s important to create an attractive and pleasing aesthetic for your pins and boards. Make sure your images are all edited using the same filter, and all contribute to a certain visual style. Potential customers will be far more likely to engage with your Pinterest content if it appeals to their own aesthetic tastes.

Summing up

Pinterest is an especially useful tool for businesses targeting a younger audience. With so many people using the platform to plan their purchases, it only makes sense to include your products on the platform. We hope this guide has given you some useful information to get you started on your Pinterest marketing journey.


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