Our Top 5 Best-Selling Incense Fragrances

New to Incense?

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We stock over 350 types of wholesale incense and understand that choosing the right fragrances to offer your customers can be a difficult task. We’re here to share our tried-and-true best sellers with detailed scent descriptions straight from the noses of the SDW team.

1. Nag Champa

Nag Champa, also referred to as Sai Baba Nag Champa, is the incense fragrance that tops our best seller list month after month. Popular across the board, this scent boasts an intense (but not overpowering) mix of woody and sweet that has become a worldwide favourite.

Scent profile: woody & sweet

  Good for: first-time incense buyers

Click here to view all of our wholesale Nag Champa incense

2. White Sage

Commonly used in smudge stick form, White Sage is a popular fragrance for cleansing and purifying sacred spaces. This light, herbaceous scent is great for quickly refreshing a small room or accompanying a session of yogic meditation.

  Scent profile: herbaceous & fresh

  Good for: small spaces

Click here to view all of our wholesale White Sage incense

3. Dragon's Blood

Named for the deep red sap of the Dracaena tree, Dragon’s Blood is a powerful scent best described as warm and amber-like. A heavier fragrance overall, Dragon’s Blood is great for large spaces and creating a cosy atmosphere in the autumn and winter months.

  Scent profile: warm & musky

  Good for: large spaces

Click here to view all of our wholesale Dragon's Blood incense

4. Sandalwood

Sandalwood is a familiar scent across all types of home and personal fragrance types. Known for its warm, woody scent, sandalwood is a popular choice for relaxation and everyday use throughout the home.

  Scent profile: warm & woody

  Good for: everyday use

Click here to view all of our wholesale Sandalwood incense

5. Lavender

The distinct floral scent of lavender is light and an all-around people pleaser. Perfect for destressing and creating a fresh, relaxing atmosphere, this classic fragrance is an essential for the home. It is even said to aid in a restful night’s sleep!

  Scent profile: floral & sweet

  Good for: relaxation

Click here to view all of our wholesale Lavender incense

Still unsure what fragrances to stock?

Contact our friendly Customer Care team and they can help you find the perfect selection of incense to offer your unique customers.

Don't forget your incense holders!

We also stock a wide range of holders for all types of incense - from classic incense sticks to backflow cones. Click here to view them all.

Want to see all of our incense options in one place? Click here!